E-Commerce Development
In e-commerce, performance and conversion are the same conversation. Every additional second before a page is usable costs orders, which makes front-end engineering a revenue concern rather than a technical preference.
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Constraints specific to e-commerce
The problems that shape software here, and that generic engineering tends to discover late.
Speed is revenue, measurably
Load time correlates directly with conversion and with search ranking. Performance work on product and checkout paths pays back in a way it rarely does elsewhere.
Checkout is where the money is lost
Abandonment concentrates at checkout, and the causes are usually mundane — an unclear error, a forced account, a slow payment step — rather than strategic.
Accessibility carries legal exposure
Inaccessible storefronts have been the subject of sustained litigation in the US, making WCAG conformance a risk matter as well as a reach matter.
Marketplaces multiply the moving parts
Multi-seller platforms add onboarding, split payment, payout and dispute handling on top of ordinary commerce complexity.
Software we build for e-commerce
Storefront engineering
Server-rendered, performance-budgeted storefronts where product and category pages are optimised as revenue paths.
Checkout optimisation
Checkout flows rebuilt around where abandonment actually occurs, with tokenised payment and clear, recoverable error states.
Marketplace platforms
Multi-seller systems with onboarding, commission handling, split payments and dispute workflows.
Headless commerce
Decoupled front ends over an existing commerce engine, where the platform's data model is sound but its presentation layer is the constraint.
Standards that apply to software in this sector
What the software has to be built to satisfy. Which of these apply to you depends on your jurisdiction, your data and your customers.
[ 01 ]
Payment data
- PCI DSS
[ 02 ]
Personal data
- GDPR
- CCPA
[ 03 ]
Accessibility
- WCAG 2.2
- ADA
[ 04 ]
Consumer protection
- Distance selling rules
- Right of withdrawal
[ 05 ]
Tax
- VAT / sales tax determination
These are the standards we design and build to meet. Certification or attestation of your organisation is a separate exercise, carried out by a qualified assessor — we can support that process with documentation and evidence, but we do not certify it.
Tell us where customers are dropping out
Discuss an e-commerce projectHow we'd approach it
The service lines this sector most often needs.
Web Application Development
Scalable web applications on modern frameworks, engineered for first-load performance and sustained load.
Mobile App Development
Native and cross-platform iOS and Android apps, built for real network conditions rather than office Wi-Fi.
Product Design & Discovery
Discovery, UX and interface design that resolves the expensive questions before implementation starts.
Cloud & DevOps
Migration, deployment automation and infrastructure on AWS, Azure and Google Cloud, built to be operated.
Projects in this space
Travel & Experiences Marketplace
PlacePass
A travel experiences marketplace spanning 300,000 activities in 800+ destinations, later acquired by Hopper.
- 300,000
- Experiences available across the marketplace
- 800+
- Destinations covered
- Acquired
- By Hopper in October 2021, forming its travel experiences division
Healthcare & Retail
Shapecrunch
A platform combining clinical appointment management with e-commerce for custom orthotic footwear.
EdTech and Activity Management
ActivityHub
A SaaS platform connecting parents with children's activity providers across web, mobile and iPad.
- 94 min/week
- Time saved for activity providers managing activities
- 863K
- Messages sent between users
- 39K
- Sessions hosted on the platform
E-Commerce: common questions
Something specific to your operation?
Send it over — sector questions are the ones we most like getting.
Ask us01
Can you improve conversion without rebuilding our store?
Frequently, yes. The highest-value work is usually concentrated: the checkout path, product page performance, and the specific points where users drop out. Measuring first almost always shows the platform is sound and a handful of specific things are not.
02
Should we go headless?
Headless is worth it when your presentation requirements have genuinely outgrown what your platform's templating allows, or when you need one commerce engine behind several front ends. It is not worth it as a default — it moves work you were getting for free onto your own team.
03
How do you handle payments and PCI scope?
By keeping card data out of your systems. Tokenising providers and hosted payment fields mean the sensitive data never touches your infrastructure, which reduces PCI scope dramatically compared with handling it and securing it.
04
What does accessible commerce actually require?
WCAG 2.2 at AA across the buying path in particular: keyboard-operable navigation and checkout, form errors that are announced rather than only coloured, sufficient contrast, and alternative text on product imagery. The checkout path matters most, both for reach and because it is where litigation has focused.
Adjacent sectors
Tell us where customers are dropping out
Describe your store, your platform and your peak. We'll come back with an assessment.
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- NDA on request