Gunjan IVF World: A Patient Companion for the IVF Journey
A patient companion web app for an IVF clinic group — assessment, journey tracking and consultation booking.
About Gunjan IVF World
Gunjan IVF World is an IVF and fertility clinic group in India with clinics including Noida and Indirapuram. CharPixel has developed a patient-facing web application built around the emotional and practical realities of fertility treatment: an IVF success score assessment, a visual journey tracker for the treatment process, personalised diet and wellness planning, and consultation booking.
- IVF success score assessment based on the patient's own health profile.
- Gamified treatment journey tracking each milestone visually.
- Personalised fertility diet planning with BMR and IVF-specific calorie targets.
- Yoga and wellness support alongside clinical treatment.
- Free one-to-one consultation booking with a fertility expert.
- Client
- Gunjan IVF World
- Industry
- Healthcare — Fertility
- Business type
- IVF and fertility clinic group
- Website
- gunjanivfworld.com
What the platform had to solve
IVF is a long, uncertain and emotionally difficult process, and most of the anxiety in it comes from not knowing where you stand. Prospective patients want a realistic sense of their chances before committing; patients already in treatment lose track of a process that moves in small clinical steps over months. Neither need is met by a clinic brochure site, which is written to convert an enquiry rather than to support someone through a year of treatment.
What made it difficult
The subject matter is emotionally charged
This is not a product decision for the people using it. Tone, framing and how results are presented matter as much as the functionality — an assessment that reads coldly does harm rather than helping.
Predictive scoring has to be handled responsibly
A success score touches a genuinely sensitive question. It has to be presented as doctor-reviewed guidance grounded in a health profile, not as a prediction the patient should treat as certainty.
A journey measured in months
IVF proceeds through clinical stages over a long period. Representing that progress so a patient can see where they are, without reducing a difficult process to a progress bar, is a design problem.
Health data in a clinical context
Assessments capture health profile information, which sits in a different category from ordinary form data and has to be handled accordingly.
How we approached it
- 01
IVF success score assessment
A guided assessment producing a personalised score from the patient's own health profile, framed as doctor-reviewed insight rather than a number to act on alone.
- 02
Gamified journey tracking
A visual representation of the treatment process milestone by milestone, so progress through a long clinical pathway stays legible.
- 03
Diet and wellness planning
Personalised nutrition tied to hormone profile and condition, including BMR and IVF-specific calorie targets, a downloadable plan, and yoga and exercise support.
- 04
Consultation booking
Scheduling for a free one-to-one call with a fertility expert, positioned as a low-pressure entry point rather than a sales funnel.
- 05
Education library
Expert-led video content covering treatment, nutrition and emotional wellbeing, in more than one language.
What the platform does
IVF score predictor
An assessment estimating chances from the patient's health profile, reviewed by doctors.
Fertility meter
A view of where a patient stands, medically and emotionally.
Gamified journey
Milestone-by-milestone visual tracking of the IVF process.
Fertility diet plan
Personalised nutrition with BMR and IVF-specific calorie targets and a downloadable plan.
Wellness and yoga
Exercise and wellbeing support alongside clinical treatment.
Consultation booking
Free one-to-one scheduling with a fertility expert.
Success stories
Patient stories from the clinic's own community.
Education library
Expert video content on treatment, nutrition and emotional wellbeing.
What this project involved
Web Application Development
Scalable web applications on modern frameworks, engineered for first-load performance and sustained load.
Product Design & Discovery
Discovery, UX and interface design that resolves the expensive questions before implementation starts.
Custom Software Development
Bespoke systems shaped around your operations, integrated with the tools and data you already run on.
Gunjan IVF World: common questions
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Start a project01
What does the IVF success score do?
It runs a guided assessment against the patient's own health profile and returns a personalised score, presented as doctor-reviewed insight rather than a standalone prediction. That framing is deliberate given how much weight patients place on the answer.
02
Why gamify a medical process?
Because IVF runs for months through small clinical stages, and patients routinely lose track of where they are. A visual milestone journey makes progress legible — the intent is orientation and reassurance rather than engagement mechanics.
03
What is Gunjan IVF World?
An IVF and fertility clinic group in India, with clinics including Noida and Indirapuram, offering fertility treatment alongside patient education content.
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