IAMPLAY: Bringing the Game to Every Player in the City
A football and sports lifestyle app for booking venues, discovering players and following real-life activity.
About IAMPLAY
IAMPLAY is the flagship product of TerraPlay Services Pvt. Ltd., a sports solutions company built around accessibility, connectivity and inclusion in sport. The app lets players search and book slots at partner football, cricket, fitness, basketball and badminton venues, build a player card that tracks games played and form, connect with other players in the local community, and browse a line-up of tournaments, match screenings and coaching sessions in their city. TerraPlay pairs the app with the services around it — venue booking software, sports infrastructure consultation and event organisation — so a city's grassroots sport runs through one platform instead of phone calls and word of mouth.
- Book five-a-side football, cricket, fitness, basketball and badminton slots across partner venues.
- Player cards — a customisable profile tracking games played, level and MVP count.
- Discover other players, send and accept friend requests, and build a local sports community.
- Line-up: browse upcoming tournaments, match screenings and coaching sessions in the city.
- Live across Chennai and Coimbatore, with partner venues including Tiki Taka, Rush, T137 Turf and FootWork.
- Booking also available from the web at iamplay.in, alongside the mobile app.
- Client
- IAMPLAY
- Industry
- Sports Technology & Recreation
- Business type
- Sports venue booking and player community app, from TerraPlay Services Pvt. Ltd.
- Website
- www.iamplay.in
What the platform had to solve
Booking a turf or finding a pickup game in most cities still runs on phone calls and WhatsApp groups: a venue's real-time availability lives in someone's notebook, and a player new to a neighbourhood has no way to find others to play with. Venues lose bookings to double-entry between the phone and the door, and organisers running a tournament or coaching session have no channel to reach players beyond whoever they already know. IAMPLAY's job was to put booking, discovery and community into one product, city by city, rather than leaving each venue and event to solve outreach on its own.
What made it difficult
A three-sided product
Venues need real-time slot control, players need a fast way to find and book a game, and organisers need a channel to reach players for a tournament or coaching session — one app has to serve all three without becoming a compromise for any of them.
Booking and community in one app
Player cards, friend requests and discovery only add value if they sit next to booking rather than beside it as a separate feature — the two had to feel like one product, not a marketplace with a social feed bolted on.
Slot availability has to be exact
A turf double-booked between a phone call and the app is a lost customer for the venue and a bad first booking for the player, which makes real-time availability a correctness requirement rather than a nice-to-have.
One structure, many sports and cities
Football, cricket, fitness, basketball and badminton bookings, plus events and coaching, all had to sit in a structure that could add a new sport or expand into a new city as data rather than a rebuild.
How we approached it
- 01
Mobile app across booking, profile and discovery
A single app covering venue search and booking, player cards, friend connections and the events line-up, rather than separate tools stitched together.
- 02
Web booking alongside the app
A web platform at iamplay.in offering the same venue booking flow, so a player or venue can work from whichever surface is in front of them.
- 03
Real-time venue and slot management
Availability synced from partner venues so a slot booked in the app is no longer bookable by phone, removing the double-booking that comes from running two channels.
- 04
Player identity layered onto booking
Player cards, stats and friend connections built on top of the same account and booking data, so community and commerce share one model instead of two.
What the platform does
Venue booking
Search and book slots across football, cricket, fitness, basketball and badminton venues.
Player cards
A customisable profile tracking games played, level and MVP count.
Friends and discovery
Send and accept friend requests, and find other players in the local community.
Line-up
Upcoming tournaments, match screenings and coaching sessions in the city.
Web and mobile booking
The same booking flow available from the app or from iamplay.in.
Multi-city coverage
Live across Chennai and Coimbatore, with new partner venues added as the network grows.
IAMPLAY in use
What this project involved
Mobile App Development
Native and cross-platform iOS and Android apps, built for real network conditions rather than office Wi-Fi.
Web Application Development
Scalable web applications on modern frameworks, engineered for first-load performance and sustained load.
Product Design & Discovery
Discovery, UX and interface design that resolves the expensive questions before implementation starts.
Custom Software Development
Bespoke systems shaped around your operations, integrated with the tools and data you already run on.
IAMPLAY: common questions
Working on something similar?
Tell us what you're building and we'll say whether it's a fit.
Start a project01
What does IAMPLAY do?
It lets players search and book slots at partner sports venues, build a player profile, connect with other players, and browse tournaments, match screenings and coaching sessions in their city — booking and community in one app rather than two.
02
What sports can you book on IAMPLAY?
Football, cricket, fitness, basketball and badminton venues are all bookable through the app, alongside events such as tournaments and coaching sessions.
03
Where is IAMPLAY available?
Chennai and Coimbatore, through a network of partner venues including Tiki Taka, Rush, T137 Turf, Kick Off, FutZorb and FootWork. Booking is available from the mobile app and from the web at iamplay.in.
04
Who is behind IAMPLAY?
TerraPlay Services Pvt. Ltd., a sports solutions company focused on accessibility, connectivity and inclusion in sport. Alongside the app, TerraPlay works on sports infrastructure consultation, venue booking software and event organisation.
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