Events Software Development
Event software has an unusual load profile: almost nothing, then everything at once when tickets go on sale, then a hard operational peak at the door where failure is immediately visible to a queue.
- Reply within one business day
- NDA on request
- No obligation
Constraints specific to events
The problems that shape software here, and that generic engineering tends to discover late.
On-sale is the whole year in ten minutes
Ticket releases concentrate demand into minutes, with inventory that must not oversell and a queue that must be fair.
The door has no tolerance for failure
Entry scanning happens with a queue forming behind it, often in a venue with poor connectivity, so offline operation is mandatory.
Inventory is genuinely finite
Unlike most commerce, overselling a seated event cannot be resolved with a backorder, which makes reservation and hold logic unforgiving.
Resale and fraud
Tickets carry value, which attracts duplication and fraudulent resale, so validation has to assume adversarial conditions.
Software we build for events
Ticketing platforms
Inventory, reservation and checkout designed for on-sale conditions, with queueing that is fair and visible.
Registration and attendee management
Multi-track registration, sessions and attendee data for conferences and multi-day events.
Door and access control
Offline-capable scanning applications that validate and reconcile without depending on venue connectivity.
Attendee applications
Schedules, wayfinding and updates, built to work in venues where the network is saturated by everyone else's phone.
Standards that apply to software in this sector
What the software has to be built to satisfy. Which of these apply to you depends on your jurisdiction, your data and your customers.
[ 01 ]
Payment data
- PCI DSS
[ 02 ]
Personal data
- GDPR
- CCPA
[ 03 ]
Accessibility
- WCAG 2.2
- Accessible seating provision
[ 04 ]
Consumer protection
- Ticket resale rules
- Price transparency requirements
These are the standards we design and build to meet. Certification or attestation of your organisation is a separate exercise, carried out by a qualified assessor — we can support that process with documentation and evidence, but we do not certify it.
Tell us about your on-sale and your door
Discuss an events projectHow we'd approach it
The service lines this sector most often needs.
Web Application Development
Scalable web applications on modern frameworks, engineered for first-load performance and sustained load.
Mobile App Development
Native and cross-platform iOS and Android apps, built for real network conditions rather than office Wi-Fi.
Cloud & DevOps
Migration, deployment automation and infrastructure on AWS, Azure and Google Cloud, built to be operated.
Custom Software Development
Bespoke systems shaped around your operations, integrated with the tools and data you already run on.
Projects in this space
Travel & Experiences Marketplace
PlacePass
A travel experiences marketplace spanning 300,000 activities in 800+ destinations, later acquired by Hopper.
- 300,000
- Experiences available across the marketplace
- 800+
- Destinations covered
- Acquired
- By Hopper in October 2021, forming its travel experiences division
EdTech and Activity Management
ActivityHub
A SaaS platform connecting parents with children's activity providers across web, mobile and iPad.
- 94 min/week
- Time saved for activity providers managing activities
- 863K
- Messages sent between users
- 39K
- Sessions hosted on the platform
Sports Technology & Recreation
IAMPLAY
A football and sports lifestyle app for booking venues, discovering players and following real-life activity.
Events: common questions
Something specific to your operation?
Send it over — sector questions are the ones we most like getting.
Ask us01
How do you handle a high-demand on-sale?
With a queue that is fair and honest about waiting position, inventory reservation that holds during checkout so nobody loses a seat mid-payment, and load testing against the actual expected curve. Static content is offloaded so the only thing under pressure is the transactional path.
02
Will door scanning work without connectivity?
It has to, so yes. Scanning applications hold the validation set locally and reconcile when connectivity allows, with duplicate detection handled so a ticket scanned on two offline devices is still caught.
03
How do you prevent overselling?
By reserving inventory at the point of entering checkout rather than at payment completion, with a hold expiry that returns unsold inventory. The alternative — allocating on payment — reliably oversells under contention.
04
Can you integrate with our existing ticketing provider?
Usually. Many events keep an incumbent ticketing platform and need the surrounding experience — attendee applications, registration, access control — built around it, which is straightforward where the provider exposes an API.
Adjacent sectors
Tell us about your on-sale and your door
Describe your events, your volumes and your venue conditions. We'll come back with an approach.
- Reply within one business day
- NDA on request